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Can we do it?

What’s to like about dry cleaning right? You spot the ‘Not For Machine Wash’ label in the shop – sigh a big sigh – and buy the item anyway. You’ll wear it once. Then it will sit on ‘the chair’ where it will pass the sniff test, maybe once or twice. And then, and only then will you probably bring it to the dry cleaners.

If you have had a bad experience at a dry cleaners you may feel it’s a bit of a gamble – old stains stay, clinging onto the threads of your favourite blouse; buttons go missing; and hems unravel.

What goes on behind the scenes of a dry cleaners? Do you imagine huge silver machines rumbling, while mannequins blow hot air into your under garments? Let’s face it, it is all a bit of a mystery.

BUT, when dry cleaning and laundering is done correctly – and when you understand what is going on behind those closed doors, it can be a joyous experience!

That is WHY we are introducing a new feature called ‘ASK IAN’. For those of you who don’t know, Ian is Mr Reid. The boss man himself. And he wants YOU to ask him questions about the cleaning of clothes, household items and anything else you can think of (within reason). He is going to attempt to de-mystify dry cleaning.

Maybe you’d like to know why some stains come out, yet others won’t shift – no matter what. Or why your washing machine eats socks? Or why every cashmere jumper you have ever owned ends up the size of a postage stamp.

Ask Ian… he knows his onions (and how to get rid of the smell of them from your curtains).





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